I wish I was a punk blogger with comments in my hair
What does get me is that it makes sense. For a music artist he or she is, well, a product. The website is a catalogue to explain the products features. E-mail contact is something of customer-service. A blog... Well it’s a shop window of sorts.
Its the shop window of an artist living in a shop window.
A blog allows someone to give their view of the world. And people can tap on the window and talk to the person inside. And find out who your customers are. And besides, the 100 CDs for 100 Bloggers idea does work since it creates a word of mouth that can't be beaten.
In fact that is what blogging is. Work of word of mouth.
Once the hype is over... The website is out of date. The e-mails slow down. But the artist is still alive and waving through the window.
It sort of makes people care. It's the proof of life (I know tech nerds having a life?) that the artist is still working away. Given the long tail and the fact that the digital tracks remain available long after the sales of the physical discs have gone so low as to cause deletion, proof-of-still-being-alive is bloody useful.
music artists blog blogging
business blogging community long tail 100 CDs for 100 bloggers