Tipping Over

I've been listening to a lecture by Malcolm Gladwell about mavens. I'm not going to go in to what maven are (if you care about the whole Tipping Point area, you know all about Mavens and Connectors).

I suspect that a blogger is almost a maven.

People read blogs, and get ot know the blogger over time. When they make a recommendation, no matter how badly spelt, you put some of their trust in to that recommendation. It's a personal connection to someone you've never met.

It's something that's worth thinking about, mainly since the world have seen how a blogger's "diss" can effect sales etc.

Now that google allows a search on blogs, I wonder how many companies are looking for their product on them. And how many can correlate sales with those blog entries.

take care
Will