Start spreading the news
Snakes on a Plane, well it bombed once people saw it. Word spread that it really was turkey on film. Something like "Little Miss Sunshine" gets little press but good word of mouth, and it becomes a sleeper hit in the US (expect it to be a big movie over here). And part of the word of mouth is, well, blogs.
What did the studios learn from Snakes on a Plane? Don't trust internet hype to put the people hyping it in the door... The ideas came think and strong from areas where the movies isn't available... of course the hype didn't meet the reality.
Start scanning the blogs after the movie is released (or while the movies is showing thanks to mobile devices) and it's a different story. 1000 good blog reviews can't be too wrong, after the fact.
Speaking of movie blogs... Hello to Gillian of Cinematic Endeavours. Any chance of an acting gig?
Little Miss Sunshine Snakes on a Plane movies films turkey word of mouth Cinematic Endeavours